Stop Influencing How I Think

Did you know there are companies out there boasting to have over 3,000 data points on people like you?

Our personal data is harvested by data brokers and sold to corporations and political parties, who act as puppet masters to influence our opinions and decisions. These unethical practices are a threat to our privacy and democracy.

Halcyon enlisted our services to develop and execute a marketing campaign that would inform and activate people to demand stronger laws and safeguard our online data privacy.

The Challenge

Designing a campaign to effectively raise awareness and inspire people to take a stand against the corrupt use of our personal data.

The Outcome

A success! The campaign achieved exceptional conversion rates as low as $0.82, with an average conversion cost per petition sign-up of just $1.57, outperforming previous campaigns.

Halcyon approached us to develop and execute a campaign against the corrupt use of personal data, aiming to gather as many petition signatures as possible. Another objective was to encourage people to subscribe to the newsletter. Lastly, they aimed to obtain enough petition signatures to capture the attention of influential policymakers, ultimately driving significant change.

Not only did the campaign exceed our expectations but it also provided our client with valuable demographic insights. Moreover, we boosted the number of newsletter subscriptions, with 20.17% of landing page visitors opting to subscribe to the Halcyon newsletter.

This success fuels our optimism in the fight against corruption; however, work still remains in addressing this pressing data privacy concern.

The Objective

To raise awareness of the corrupt use of personal data by corporations and political parties, and then drive people to sign a petition demanding stronger data privacy laws.

The Challenges

Hook. Developing visually appealing content to grab users' attention on social feeds, enticing them to visit the petition landing page.
Appeal. Crafting a persuasive value proposition that highlights the importance of supporting the campaign, encouraging people to share their opinions with Halcyon and amplify the message.
Petition. Combining informative, thought-provoking, and provocative content to encourage people to take action against the corrupt use of personal data.

“

We hypothesized that this topic would deeply resonate among a wide range of people despite their differing political opinions. This was indeed the case.

Matthew H. Sanders

CEO, Longbeard

The Insights

Engagement. We witnessed significantly lower conversion costs for petition sign ups than we had in any of our previous campaigns for Halcyon.
Audiences. Reached a diverse audience, with petition sign-ups from various cities and states across the US, highlighting broad interest in the issue of data privacy and corruption.
Costs. Achieved conversion costs per petition sign-up as low as $0.82 and an average cost per conversion of $1.57, outperforming past campaigns.
Conversions. Recorded a petition conversion rate of 51.38%, showing that a significant portion of users who visited the landing page took action.

“

What surprised us about this campaign was not the number of responses or the relatively low cost to obtain them, but rather how many people wanted us to know why they signed the petition.

Matthew H. Sanders

CEO, Longbeard

The Outcome

Activating People. 51.38% of users who visited the landing page signed the petition, demonstrating increased concern for data privacy and corruption issues.
Growing Subscribers. 20.17% of users who visited the landing page signed up for the Halcyon newsletter, indicating a growing interest in staying informed about the campaign and its cause.
Effective Ads. The creative discovery phase was effective in finding the right message and image to engage users, with the top ad boasting an average petition conversion cost of only $1.30.