Convince people to change their smartphone habits to permit more time for activities likely to promote their health and wellness.
- Designing a hook that would effectively grab the attention of users on their social feeds and convince them to visit our survey landing page.
- Knowledge on the topic of smartphone addiction was hypothesized to be attractive more to those who already acknowledged the issue. We specifically wanted to reach those who were either unaware of the issue or who have been avoiding learning about it.
- Curating a survey that would both inform/challenge/scandalize and also encourage people to take action to manage the issue.
- Identifying an attractive resource that could serve as a toolkit for people who want to take action and manage their own smartphone addiction or support others in their efforts.
- Audiences. Gen X, which didn’t grow up with smartphones, was most willing to take our quiz. Millennials were a close second. Gen Z had some interest, but less than the others.
- IQ. Respondents had a greater sense of the smartphone addiction problem when compared to other surveys we have run on important issues. That said, on average, 70% of respondents were unaware of smartphone addiction’s impacts.
- Demographics. Targeting people from Western Civilization, it was Spain, Portugal, Poland, and Ireland that were most engaged by the subject and were also most inclined to change their behavior. Respondents from the U.S. were ranked #9, which is concerning given the growing mental health crisis amongst youth.
- Devices. 81.2% of respondents completed the survey on their mobile device. Yet again affirming the need for such surveys to be mobile-first.
- Costs. $0.18 was the average cost of driving someone to our survey landing page. We were able to get this as low as $0.14 by the end.
- Conversions. 33.79% of people who landed on our survey landing page went on to complete the survey. 97% of people who completed our survey went on to click our 3rd party resource to get help.